{"id":5519,"date":"2022-12-19T03:30:15","date_gmt":"2022-12-19T03:30:15","guid":{"rendered":"https:\/\/klickerinc.com\/?p=5519"},"modified":"2022-12-19T03:30:15","modified_gmt":"2022-12-19T03:30:15","slug":"what-is-a-full-service-digital-marketing-agency","status":"publish","type":"post","link":"https:\/\/klickerdev.com\/klicker2024\/what-is-a-full-service-digital-marketing-agency\/","title":{"rendered":"Why you need a full service marketing agency to (actually) win online"},"content":{"rendered":"<div class=\"cliffnotes\">\n<h5>\u231b Cliff Notes<\/h5>\n<p>Full service means everything you need to get results online, nothing more and nothing less<\/p>\n<p>ROI can be much higher for full service campaigns compared to one-off services<\/p>\n<p class=\"pb-0\">Full service agencies take the burden off your shoulders and handle ALL of the work<\/p>\n<\/div>\n<p>Strategy, execution, analysis, iteration. Full service digital marketing means your marketing agency is doing all the work while you sit back and enjoy the rewards.<\/p>\n<p>Here&#8217;s why businesses love full service inbound agencies <a title=\"Home\" href=\"https:\/\/klickerinc.com\/\" target=\"_blank\" rel=\"noopener\">like Klicker<\/a>.<\/p>\n<h2>What is full service digital marketing? \ud83e\udd14<\/h2>\n<p>Some businesses provide SEO research. Others write blog posts. Or logo design. Or paid search consultations.<\/p>\n<p>Full service marketing agencies combine elite talent from all aspects of digital marketing. To understand exactly why the <strong>smartest<\/strong> businesses are going all-in on full service campaigns, we need to talk about:<\/p>\n<ul>\n<li>The components of a digital marketing campaign<\/li>\n<li>What we mean by digital marketing &#8220;strategy&#8221;<\/li>\n<li>What you get with digital marketing &#8220;execution&#8221;<\/li>\n<li>Campaign tracking and analysis<\/li>\n<li>Campaign improvement and iteration<\/li>\n<li>Why businesses prefer full service agencies<\/li>\n<\/ul>\n<p>By the time we&#8217;re done, it&#8217;ll be easy to see why our clients prefer the hands-off marketing that full service agencies offer.<\/p>\n<blockquote><p>I wish I&#8217;d hired Klicker years ago&#8230;<\/p>\n<p>Dr. David Majeroni, Founder @ Majeroni Orthodontics<\/p><\/blockquote>\n<h3>What goes into a digital marketing campaign?<\/h3>\n<p>The fact is that most businesses need more than one-off services like content development to get real results. Winning online means A-to-Z strategy and execution with:<\/p>\n<ul>\n<li>Web design<\/li>\n<li>Branding<\/li>\n<li>Competitor research<\/li>\n<li>Sales pitch development<\/li>\n<li>Organic search<\/li>\n<li>Local search<\/li>\n<li>Paid search<\/li>\n<li>Content development<\/li>\n<li>Email and drip campaigns<\/li>\n<li>Social media marketing<\/li>\n<li>Re-targeting ads<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<p>There are dozens of components of a successful digital marketing campaign. We haven&#8217;t even touched on integration of third-party tools, site efficiency, mobile optimization, customer review acquisition, and <strong>many more.<\/strong><\/p>\n<p>While your business may not need <em>all<\/em> of these services, you probably need <em>most<\/em> of them.<\/p>\n<h3>What is digital marketing strategy?<\/h3>\n<p><a href=\"https:\/\/klickerinc.com\/how-to-create-a-marketing-strategy-for-an-immigration-law-firm\/\">Digital marketing strategy<\/a> is all of the brainstorming that goes on behind the scenes.<\/p>\n<p>The &#8220;strategy&#8221; phase of your campaign includes:<\/p>\n<ul>\n<li>Competitor research<\/li>\n<li>Keyword research<\/li>\n<li>Messaging brainstorming<\/li>\n<li>Discovering buyer personas<\/li>\n<li>Content planning<\/li>\n<\/ul>\n<p>And so on.<\/p>\n<p>The reason so many marketing consultants exist is because it takes a lot of work to implement the plans and strategies we just discussed.<\/p>\n<p>If their plan fails, the burden can be placed upon you &#8212; the client &#8212; for failing to execute properly.<\/p>\n<h3>What is digital marketing execution?<\/h3>\n<p>Execution is simply the implementation of your campaign &#8212; but just because it&#8217;s simple, doesn&#8217;t mean it&#8217;s easy.<\/p>\n<p>Your campaign has countless moving parts, including:<\/p>\n<ul>\n<li>Uploading new pages and blog posts<\/li>\n<li>Setting up email automation tracks<\/li>\n<li>Link building<\/li>\n<li>Site maintenance<\/li>\n<li>Ad campaign management<\/li>\n<li>Creation of new visual assets<\/li>\n<\/ul>\n<p>The list goes on.<\/p>\n<p>Marketing <strong>strategy<\/strong> is only half the battle, and <strong>execution<\/strong> is an ongoing commitment that requires near constant attention from either you&#8230;or your full service inbound marketing agency.<\/p>\n<h3>Campaign tracking and analysis<\/h3>\n<p>Strategy and execution aren&#8217;t a one-and-done deal. Your campaign must be monitored and tweaked while it&#8217;s running.<\/p>\n<div class=\"blockquoteright\">Knowing how you got results is just as important as getting results in the first place.<\/div>\n<p>Full-service agencies are responsible for tracking and maintaining your marketing campaign &#8212; a huge burden for most full-time business owners, but <strong>absolutely necessary for growth.<\/strong><\/p>\n<p>If you aren&#8217;t measuring your rankings, your page views, your conversion rate (and many other success metrics), there&#8217;s no way to improve your results.<\/p>\n<h3>Campaign improvement and iteration<\/h3>\n<p>After your campaign has finished, a full service digital marketing agency is also responsible for using metrics and insights to tweak and improve your next campaign.<\/p>\n<p>Your agency will toss out what didn&#8217;t work, improve what did, and brainstorm new ideas to make your next campaign <em>even more<\/em> successful.<\/p>\n<h3>Why choose a full service digital marketing agency?<\/h3>\n<p>The fact is that most businesses benefit more from a full service campaign managed by one agency, compared to doing bits and pieces in-house and outsourcing the rest.<\/p>\n<p>That boils down to:<\/p>\n<ul>\n<li>Talent<\/li>\n<li>Efficiency<\/li>\n<li>Cost<\/li>\n<li>Service<\/li>\n<li>Results<\/li>\n<\/ul>\n<p><em>Here&#8217;s why.<\/em><\/p>\n<h4>Talent<\/h4>\n<p>There are plenty of highly skilled, experienced agencies out there providing specialized services like design or SEO. And there are plenty of &#8220;full service&#8221; marketing agencies that don&#8217;t deliver results.<\/p>\n<p>But when you find a truly elite full service team, <strong>magic<\/strong> happens.<\/p>\n<p>For example, Klicker brings together true experts from every corner of the digital marketing universe to build complete campaigns that actually get you results.<\/p>\n<h4>Efficiency<\/h4>\n<p>Different areas of marketing work together like cogs in a machine to make your business grow online.<\/p>\n<div class=\"blockquoteleft\">Full service means the difference between hands-free and all-hands-on-deck.<\/div>\n<p>Pretend you&#8217;re doing your own search strategy, outsourcing blog posts to one agency, and hiring a freelancer to do your web design.<\/p>\n<p>At the end of the day, <strong>you<\/strong> are the one responsible for making sure all of these pieces fit together properly.<\/p>\n<p>While some people enjoy wearing many hats, most of us don&#8217;t have the time &#8212; especially with your own business to run full time.<\/p>\n<p>Hiring a full service marketing agency puts the onus of &#8220;getting things done&#8221; on their shoulders, <strong>not yours.<\/strong><\/p>\n<h4>Cost<\/h4>\n<p>There are cheap specialists and cheap full service agencies. There are also expensive specialists and expensive full service agencies.<\/p>\n<p>One of the benefits of working with Klicker is that we <strong>only<\/strong> build what you need to win online &#8212; nothing more, and nothing less.<\/p>\n<p>&#8220;Full service&#8221; doesn&#8217;t mean that you have to do everything under the sun &#8212; but that&#8217;s exactly what some agencies will pitch you on.<\/p>\n<h4>Service<\/h4>\n<p>We believe full service marketing agencies have more of a vested interest in seeing your business succeed.<\/p>\n<p>For example, when we onboard a new client, we&#8217;re fully aware that our client&#8217;s marketing success is <strong>our responsibility<\/strong> &#8212; and no one else&#8217;s.<\/p>\n<p>We pride ourselves on winning results for our clients, and treat every client&#8217;s business like our own.<\/p>\n<h4>Results<\/h4>\n<p>At the end of the day, <strong>results<\/strong> are what really count.<\/p>\n<blockquote><p>ROI in just two months for immigration lawyer. Not a fluke&#8230;see how we did it<\/p>\n<p><a href=\"https:\/\/klickerinc.com\/immigration-lawyer-gets-marketing-roi-in-two-months\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p><\/blockquote>\n<p>And how do you measure results when multiple companies and individuals are responsible for the different pieces of your marketing campaign?<\/p>\n<p>Well, <em>you can&#8217;t.<\/em><\/p>\n<p>With a full service marketing agency, you know\u00a0<em>exactly\u00a0<\/em>who is responsible for your successes and failures.<\/p>\n<p>That accountability is the reason why our team gets such amazing <a href=\"https:\/\/klickerinc.com\/results\/\" target=\"_blank\" rel=\"noopener\">results<\/a> for our clients.<\/p>\n<h2>Why Klicker is the best full service inbound agency \ud83e\udd47<\/h2>\n<p>A-to-Z inbound marketing strategy and execution. That&#8217;s what we&#8217;re all about. With Klicker, you get everything you need to win online.<\/p>\n<h3>Foundations<\/h3>\n<p>Get a website that converts visitors into red-hot leads&#8230; 24\/7\/365. That means transforming your site into your <strong>#1 salesperson<\/strong> with design and messaging geared 100% towards conversion.<\/p>\n<p>Get more leads. Get more\u00a0<em>qualified<\/em> leads. Look more impressive than your competitors. <a title=\"Foundations\" href=\"https:\/\/klickerinc.com\/services\/foundations\/\" target=\"_blank\" rel=\"noopener\">Foundations<\/a> lets you stand out from the crowd and makes your business the obvious choice to new prospects.<\/p>\n<h3>Traffic Takeover<\/h3>\n<p>Show up in front of the perfect proposal searching for exactly what you offer with:<\/p>\n<ul>\n<li><strong>Google Local<\/strong><\/li>\n<li><strong>Google Organic<\/strong><\/li>\n<li><strong>Google Paid<\/strong><\/li>\n<\/ul>\n<p>Beat your competitors on Google. Get in front of more prospects. Land more profitable web traffic. <a href=\"https:\/\/klickerinc.com\/services\/traffic-takeover\/\">Traffic Takeover<\/a> helps you show up in front of the prospects who matter most to your business.<\/p>\n<h3>Lead Loop<\/h3>\n<p>Stay top-of-mind with automated interactions, featuring:<\/p>\n<ul>\n<li><strong>Drip marketing<\/strong> to boost your lead-to-sale conversion rate<\/li>\n<li><strong>Email campaigns<\/strong> to make the most out of every contact you receive<\/li>\n<li><strong>Re-marketing<\/strong> to reinforce your sales pitch over and over<\/li>\n<\/ul>\n<p>Get more hot leads and fewer cold leads. Get better qualified leads. Close more leads. <a href=\"https:\/\/klickerinc.com\/services\/lead-loop\/\" target=\"_blank\" rel=\"noopener\">Lead Loop<\/a> helps you seal the deal with even more clients.<\/p>\n<h3>Everything you need to win online, nothing you don&#8217;t \ud83d\udd25<\/h3>\n<p>Clients love us because we do all the work, and they get to sit back, relax, and reap the rewards.<\/p>\n<blockquote><p>&#8220;Our new site is working amazingly well. You guys are the real deal.&#8221;<\/p>\n<p>Carlos Lorenzo, Founder @ Lorenzo Law Group<\/p><\/blockquote>\n<p>If that sounds like the perfect marketing system to you too, <a title=\"Contact\" href=\"https:\/\/klickerinc.com\/contact\/\">get in touch<\/a> with us ASAP &#8212; and let&#8217;s figure out the best way to help you win online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u231b Cliff Notes Full service means everything you need to get results online, nothing more&#8230;<\/p>\n","protected":false},"author":33,"featured_media":4903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[],"class_list":["post-5519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts\/5519"}],"collection":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/comments?post=5519"}],"version-history":[{"count":0,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts\/5519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/media?parent=5519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/categories?post=5519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/tags?post=5519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}