{"id":5222,"date":"2022-10-17T05:30:36","date_gmt":"2022-10-17T05:30:36","guid":{"rendered":"http:\/\/klickerdev.com\/klicker\/?p=5222"},"modified":"2022-10-17T05:30:36","modified_gmt":"2022-10-17T05:30:36","slug":"inbound-vs-outbound","status":"publish","type":"post","link":"https:\/\/klickerdev.com\/klicker2024\/inbound-vs-outbound\/","title":{"rendered":"Here&#8217;s why inbound marketing ROI trumps outbound"},"content":{"rendered":"<div class=\"cliffnotes\">\n<h5>\ud83d\udcc4 Cliff notes:<\/h5>\n<p>Inbound targets better prospects, more efficiently and more affordably<\/p>\n<p>Outbound targets many people and requires a big advertising budget<\/p>\n<p>Klicker builds and executes your <a title=\"Home\" href=\"https:\/\/klickerinc.com\/\">inbound marketing<\/a> with zero effort on your part<\/p>\n<p class=\"pb-0\">Big businesses use both, but SMBs are better off with inbound<\/p>\n<\/div>\n<p>Thinking about spending your marketing budget on TV ads or billboards because that&#8217;s what your competitor is doing?<\/p>\n<p>Outbound marketing is a good choice for <strong>some<\/strong> businesses, but we believe that inbound marketing is the best choice for <strong>most\u00a0<\/strong>businesses.<\/p>\n<p>Here&#8217;s why our clients invest their marketing budget into inbound marketing instead of outbound (and why it pays off).<\/p>\n<h2>What is inbound vs outbound marketing?<\/h2>\n<p>The biggest difference between inbound and outbound is that inbound marketing brings leads to you, while outbound marketing brings your business to leads. Let us go a little more in depth and explain what is inbound and outbound marketing, and (eventually) how to choose an inbound marketing agency.<\/p>\n<h3>What is inbound marketing strategy? \ud83e\uddf2<\/h3>\n<p>Inbound marketing naturally attracts prospects without interrupting their life.<\/p>\n<p>For us and our clients, inbound marketing boils down to three steps:<\/p>\n<blockquote><p>Show up, stand out, seal the deal.<\/p><\/blockquote>\n<p>When you&#8217;re asking what is an inbound marketing campaign, its components are mostly <strong>digital,<\/strong> and include:<\/p>\n<ul>\n<li>Web design<\/li>\n<li>Organic, local and paid search<\/li>\n<li>Web content<\/li>\n<li>Email campaigns<\/li>\n<li>Chat bots<\/li>\n<li>Videos<\/li>\n<li>Social media ads<\/li>\n<\/ul>\n<p>Here&#8217;s what a typical Klicker inbound campaign looks like.<\/p>\n<h4>Show Up<\/h4>\n<p>Searchers with intention to buy are looking for what you offer. Winning online starts with <strong>showing up<\/strong> at the right time and the right place.<\/p>\n<p>Showing up means placing your site at the top of Google&#8217;s organic and local search results, and delivering effective paid ads to the right prospects.<\/p>\n<h4>Stand Out<\/h4>\n<p>Research shows that prospects compare 3-4 options but only reach out to 1. The winner is determined by how much value is demonstrated.<\/p>\n<p><strong>Standing out<\/strong> means having a site, messaging and content that makes your business the clear choice&#8212;not your competitors.<\/p>\n<h4>Seal the Deal<\/h4>\n<p>Seldom do leads turn into clients immediately. It can take up to 7 interactions to land a paying client. The business with the best follow up gets the sale.<\/p>\n<p><strong>Sealing the deal<\/strong> means delivering the right messages and ads to prospects for as long as it takes to land their business.<\/p>\n<h3>What are the pros and cons of inbound marketing? \u2696\ufe0f<\/h3>\n<p>Inbound marketing has become the most dominant method of marketing for businesses. It&#8217;s easy to see why.<\/p>\n<h4>Inbound marketing pros<\/h4>\n<p>Inbound marketing carries some big benefits. Here&#8217;s why we love it:<\/p>\n<ul>\n<li><strong>Targeting and relevancy.<\/strong> Inbound marketing campaigns target relevant prospects at different stages of the buying cycle.<\/li>\n<li><strong>It&#8217;s less annoying than outbound marketing.\u00a0<\/strong>You choose to click on a website or watch a video, but you can&#8217;t opt out of radio ads or billboards.<\/li>\n<li><strong>We can track results.\u00a0<\/strong>You&#8217;ll know exactly where new clients are coming from, and can even track your results in real time.<\/li>\n<li><strong>Inbound offers better ROI.\u00a0<\/strong>Inbound marketing has both lower startup costs and reaches more interested prospects.<\/li>\n<li><strong>Your website works 24\/7.\u00a0<\/strong>People forget cold calls and discard junk mail. Your website chugs along as your #1 salesperson without sleeping.<\/li>\n<\/ul>\n<h4>Inbound marketing cons<\/h4>\n<p>Inbound marketing is great, but it also has downsides:<\/p>\n<ul>\n<li><strong>Inbound campaigns need constant maintenance.\u00a0<\/strong>Once your inbound campaign is live, it takes nurturing to see continuous results.<\/li>\n<li><strong>Developing the right strategy takes time.\u00a0<\/strong>Figuring out exactly what to say, do or build takes time.<\/li>\n<li><strong>You need a lot of tools for a really successful campaign.\u00a0<\/strong>Your typical agency will use dozens of different tools to run your campaign.<\/li>\n<\/ul>\n<p>Here&#8217;s the thing&#8212;when you hire a full-service marketing team like Klicker, you don&#8217;t have to worry about\u00a0<strong>any\u00a0<\/strong>of these downsides. We take care of everything.<\/p>\n<h3>What is inbound digital marketing?<\/h3>\n<p>Often, the terms &#8220;digital marketing&#8221; and &#8220;inbound marketing&#8221; are used to describe the same thing. That means bringing leads to your business using digital means.<\/p>\n<p>There are a few examples of &#8220;digital&#8221; marketing that are actually outbound &#8212; specifically paid advertisements &#8212; that we&#8217;ll get into later.<\/p>\n<h3>What is outbound marketing? \ud83d\udce3<\/h3>\n<p>Let&#8217;s start off with a disclaimer&#8212;although we believe inbound marketing to be <strong>superior<\/strong> for most businesses, outbound marketing is not &#8220;dead.&#8221;<\/p>\n<p>However, we think a better way to describe outbound marketing is &#8220;interrupt&#8221; marketing.<\/p>\n<p>If our version of inbound marketing is &#8220;show up, stand out, seal the deal,&#8221; then outbound marketing looks more like&#8230;<\/p>\n<blockquote><p>Interrupt, disappear, lay and pray.<\/p><\/blockquote>\n<p>Outbound marketing involves mostly <strong>non-digital<\/strong> channels, including:<\/p>\n<ul>\n<li>Cold calling<\/li>\n<li>Direct mail<\/li>\n<li>Billboards<\/li>\n<li>TV<\/li>\n<li>Radio<\/li>\n<li>Newspapers and magazines<\/li>\n<li>Events and presentations<\/li>\n<li>Website banner and pop-up ads<\/li>\n<\/ul>\n<p>Let&#8217;s take a look at your typical outbound campaign.<\/p>\n<h4>Interrupt<\/h4>\n<p>Your billboard, radio ad or cold call intrudes on your customer&#8217;s commute, lunch, or leisure time. This leaves prospects with a negative impression of your business.<\/p>\n<h4>Disappear<\/h4>\n<p>You sit and wait for phone calls to pour in. Meanwhile, most people who see your ad have already forgotten about it.<\/p>\n<h4>Lay and Pray<\/h4>\n<p>You get a trickle of results that usually won&#8217;t recoup your advertising costs&#8212;and you can&#8217;t even tell if your new clients are coming from your ads or not.<\/p>\n<h3>What are the pros and cons of outbound marketing? \ud83e\udd14<\/h3>\n<p>While outbound marketing isn&#8217;t for everyone, it is the right choice for some businesses. But do the pros outweigh the cons?<\/p>\n<h4>Outbound marketing pros<\/h4>\n<p>Outbound marketing has some benefits. Fans of outbound marketing say that outbound campaigns:<\/p>\n<ul>\n<li><strong>Can get you quick results.<\/strong> If your ads manage to reach someone already interested in your business, then they&#8217;re likely to take action.<\/li>\n<li><strong>Are more familiar to some prospects.<\/strong> A television ad or billboard may seem more trustworthy to some prospects than an online ad or website.<\/li>\n<li><strong>Promote awareness.<\/strong> Because outbound campaigns cast a wide net, they can reach many people who have never heard of your business.<\/li>\n<\/ul>\n<h4>Outbound marketing cons<\/h4>\n<p>Of course, outbound marketing has challenges. Some of the difficulties you&#8217;ll face running outbound campaigns include:<\/p>\n<ul>\n<li><strong>Outbound marketing is expensive. <\/strong>Because outbound must cast a wide net, you have to spend more money to reach a larger audience.<\/li>\n<li><strong>Tracking results is hard.<\/strong> With many outbound strategies, it&#8217;s hard to know exactly where your calls are coming from. A billboard? Word of mouth? How do you track it?<\/li>\n<li><strong>Many prospects are deaf to outbound marketing.<\/strong> It&#8217;s second nature to mute a TV ad, ignore a billboard, and throw junk mail into the trash.<\/li>\n<li><strong>Outbound&#8217;s wide reach is also a curse.<\/strong> Because your outbound campaigns are generalized, it&#8217;s tough to appeal to individual prospects.<\/li>\n<\/ul>\n<h3>Why is inbound marketing a better choice for most businesses? \ud83d\udd25<\/h3>\n<p>The pros of outbound marketing that we discussed earlier aren&#8217;t exclusive to outbound marketing.<\/p>\n<p>What&#8217;s more, the challenges of inbound marketing quickly disappear when you hire an experienced marketing team.<\/p>\n<h4>&#8220;Outbound marketing gets quick results&#8221;<\/h4>\n<p>Running paid Google and social media ads also gets quick results&#8212;more affordably than billboards, print ads or TV spots.<\/p>\n<h4>&#8220;Outbound marketing is more familiar to prospective clients&#8221;<\/h4>\n<p>This may have been true a decade or two ago, but there&#8217;s nothing &#8220;unfamiliar&#8221; about filling out a contact form or booking an online consultation nowadays.<\/p>\n<h4>&#8220;Outbound marketing promotes brand awareness&#8221;<\/h4>\n<p>Streamlined web design, first-page Google rankings, and brand-building web content also create brand awareness.<\/p>\n<h4>&#8220;Inbound marketing needs constant maintenance&#8221;<\/h4>\n<p>But you don&#8217;t have to lift a finger. We&#8217;ll plan and run your campaign.<\/p>\n<h4>&#8220;Inbound marketing takes a lot of time&#8221;<\/h4>\n<p>But we have years of experience running inbound campaigns. We&#8217;ve already done the R&amp;D and field testing to run your campaign effectively.<\/p>\n<h4>&#8220;Inbound marketing requires a lot of different tools&#8221;<\/h4>\n<p>But you don&#8217;t have to worry about any of them. We have years of experience working with all of the technology and tools needed for a successful campaign.<\/p>\n<h3>Why should I go with inbound marketing first? \ud83d\udcb0<\/h3>\n<p>You should go with Klicker for <strong>inbound marketing<\/strong> if:<\/p>\n<ul>\n<li>You care about maximizing your ROI<\/li>\n<li>You want both long-term success and immediate results<\/li>\n<li>You want trackable, measurable results<\/li>\n<li>You want to create a digital hub that constantly attracts and wins clients 24\/7<\/li>\n<li>You want to do all of this with as little effort and energy as possible<\/li>\n<\/ul>\n<p>You should focus on <strong>outbound marketing<\/strong> if:<\/p>\n<ul>\n<li>You have a very large marketing budget to spend on billboards and TV ads<\/li>\n<li>You would rather reach as many people as possible instead of reaching the most relevant prospects<\/li>\n<li>You believe your audience doesn&#8217;t use or trust the internet<\/li>\n<li>You already have an inbound marketing system set up and you want to cover all of your bases<\/li>\n<\/ul>\n<p>Neither outbound marketing nor inbound marketing are &#8220;better,&#8221; but we believe most of your effort should be focused on<strong> inbound marketing.<\/strong><\/p>\n<p>Just look at some of the businesses who spend the most on outbound marketing&#8212;like Samsung, Procter &amp; Gamble, Amazon. They all invest in inbound, too.<\/p>\n<p>For our clients, inbound marketing delivers results that <strong>cannot<\/strong> be replicated with outbound marketing.<\/p>\n<p><a href=\"https:\/\/klickerinc.com\/contact\/\">Contact us today<\/a> and let&#8217;s chat about getting your business some of those incredible results, too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udcc4 Cliff notes: Inbound targets better prospects, more efficiently and more affordably Outbound targets many&#8230;<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[],"class_list":["post-5222","post","type-post","status-publish","format-standard","hentry","category-insights"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts\/5222"}],"collection":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/comments?post=5222"}],"version-history":[{"count":0,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts\/5222\/revisions"}],"wp:attachment":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/media?parent=5222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/categories?post=5222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/tags?post=5222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}