{"id":4965,"date":"2022-09-05T02:28:32","date_gmt":"2022-09-05T02:28:32","guid":{"rendered":"http:\/\/klickerdev.com\/klicker\/?p=4965"},"modified":"2022-09-05T02:28:32","modified_gmt":"2022-09-05T02:28:32","slug":"clients-are-searching-for-your-firm-right-now-are-you-showing-up","status":"publish","type":"post","link":"https:\/\/klickerdev.com\/klicker2024\/clients-are-searching-for-your-firm-right-now-are-you-showing-up\/","title":{"rendered":"Clients are searching for your firm right now. Are you showing up?"},"content":{"rendered":"
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\u23f3 Cliff Notes<\/h5>\n

Google rewards relevant, authoritative sites<\/p>\n

Everyone knows about SEO, but few do SEO well<\/p>\n

Klicker plans and executes SEO better and faster than anyone<\/p>\n<\/div>\n

SEO\u2014never before has such a powerful marketing tool existed that\u2019s able to target people who are\u00a0specifically\u00a0looking for you and your services.<\/strong><\/p>\n

Although PPC marketing<\/a> and local search optimization<\/a> are both vital for law firms, today we\u2019re going to talk specifically about the\u00a0organic\u00a0<\/strong>side of things\u2014in other words, the main list of sites that pop up whenever you search for something on Google.<\/p>\n

To put it simply, sites occupying the top positions of the most lucrative search terms are enjoying more visibility, more visitors, and more opportunities for LEADS than the guys at the bottom.<\/p>\n

\u201cWe\u2019ve been planning on expanding to a new office for a while now, but we never thought we\u2019d be ready for a third location right after that. Klicker has really helped our firm reach its full potential.\u201d<\/p>\n

Hal Davis, Founder @ Davis & Sanchez<\/p><\/blockquote>\n

That\u2019s why a huge part of our game plan for marketing dominance involves getting you into first place.<\/strong><\/p>\n

Organic search results = free real estate \ud83d\udcb0<\/h2>\n

Organic search rankings are free advertising. Unlike PPC, your organic rankings are just how Google views the natural landscape of your niche.<\/p>\n

Sites that are deemed authoritative and useful for visitors are given top placement and get to reap the rewards for their hard work.<\/p>\n

But these days, everyone and their dog has some kind of SEO strategy. Beating the competition is tough unless you\u2019re well-prepared, so how do we do it so well?<\/p>\n

How does Google work? \ud83e\udd14<\/h2>\n

Google\u2019s entire business model is sending searchers to the best, most relevant websites.<\/strong><\/p>\n

Google’s algorithm boils down to relevancy and authority.<\/div>\n

Because it\u2019s impossible for Google to hire the thousands of people needed to manually review each and every site, they rely on complex algorithms to rank your website.<\/p>\n

That algorithm boils down to two things—relevancy and authority.<\/p>\n

So the plan is simple\u2014create relevant content, build an authoritative domain. Then you win.<\/p>\n

On paper, winning looks pretty easy. And when you work with Klicker, it is. <\/strong><\/p>\n

Here\u2019s how we do it:<\/p>\n