{"id":4961,"date":"2022-09-05T08:47:44","date_gmt":"2022-09-05T08:47:44","guid":{"rendered":"http:\/\/klickerdev.com\/klicker\/?p=4961"},"modified":"2022-09-05T08:47:44","modified_gmt":"2022-09-05T08:47:44","slug":"does-your-law-firm-make-these-5-common-branding-mistakes","status":"publish","type":"post","link":"https:\/\/klickerdev.com\/klicker2024\/does-your-law-firm-make-these-5-common-branding-mistakes\/","title":{"rendered":"Does your law firm make these 5 common branding mistakes?"},"content":{"rendered":"
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\u23f3 Cliff Notes<\/h5>\n

Every business is a brand, no matter how big or small they are<\/p>\n

Good branding = connections, bad branding = missed opportunities<\/p>\n

We specialize in transforming law firms into superstar brands<\/p>\n<\/div>\n

Every business is a brand, whether you\u2019re a divorce\u00a0lawyer\u00a0in Indianapolis or a tech giant in Silicon Valley.<\/strong><\/p>\n

There\u2019s a common misconception that only household names and huge international companies are somehow “allowed” to be brands.<\/p>\n

This couldn’t be further from the truth.<\/p>\n

\u201cA brand is the set of expectations, memories, stories and relationships that…account for a consumer\u2019s decision to choose one product or service over another. If the consumer…doesn\u2019t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.\u201d<\/p>\n

Seth Godin<\/p><\/blockquote>\n

A business owner who doesn\u2019t consider their business to be a \u201cbrand\u201d will never be as successful as one who embraces the ideas of shared expectations, stories, memories and (most importantly) the\u00a0relationships\u00a0<\/strong>your customers crave and expect from working with you.<\/p>\n

A word on branding and visual identity for law firms \u2696\ufe0f<\/h2>\n

Some people get hung up on the visual side of branding.<\/p>\n

Mindshare—your “share” of your prospects’ attention and awareness vs. competitors<\/div>\n

While branding is the overall package when it comes to leaving an impression on your customers, visual identity is a smaller (though important) aspect of branding as a whole.<\/p>\n

Most small to medium-sized law firms we see have a poor visual identity.<\/strong> Oftentimes, that identity is either nonexistent, uninspired, misses the mark, or it’s inconsistent.<\/p>\n

If that sounds like you, don’t take it as an insult—if your firm has an identity you’d describe as “needing a bit of TLC,” that just means you have a lot of room for growth.<\/p>\n

The main point of building a solid brand is the concept of\u00a0mindshare<\/strong>. Great branding and a consistent visual identity will make your firm easily identifiable and remembered.<\/p>\n

So how do we accomplish that? First…<\/p>\n

What are the building blocks of a visual identity? \ud83c\udfd7\ufe0f<\/h2>\n

Your firm\u2019s visual identity is built on tons of different factors, including but not limited to:<\/p>\n