{"id":4959,"date":"2022-09-06T01:52:02","date_gmt":"2022-09-06T01:52:02","guid":{"rendered":"http:\/\/klickerdev.com\/klicker\/?p=4959"},"modified":"2022-09-06T01:52:02","modified_gmt":"2022-09-06T01:52:02","slug":"lead-magnets-why-free-content-is-the-secret-to-getting-free-leads-for-your-law-firm","status":"publish","type":"post","link":"https:\/\/klickerdev.com\/klicker2024\/lead-magnets-why-free-content-is-the-secret-to-getting-free-leads-for-your-law-firm\/","title":{"rendered":"Lead magnets&#8212;why free content is the secret to getting free leads for your law firm"},"content":{"rendered":"<div class=\"cliffnotes\">\n<h5>\u23f3 Cliff Notes<\/h5>\n<p>Lead magnets are an exchange of a prospect&#8217;s contact info for something of value<\/p>\n<p>This exchange is an opportunity for future marketing efforts<\/p>\n<p class=\"pb-0\">Our lead magnets are more persuasive and more effective than anyone else&#8217;s<\/p>\n<\/div>\n<p><strong>Many <a href=\"https:\/\/klickerinc.com\/expertise\/law-firms\/\" title=\"Law Firms\">lawyers<\/a> are coming around to the power and value of a killer lead magnet. <\/strong><\/p>\n<p>These assets have the power to produce crazy leads for your firm, but the &#8220;ultimate&#8221; lead magnet doesn&#8217;t have to be flashy or complicated.<\/p>\n<p>Let\u2019s dive into the basics and find out just why Klicker&#8217;s lead magnets work so darn well.<\/p>\n<h2>What is a lead magnet? \ud83e\uddf2<\/h2>\n<p>When you exchange something\u00a0<strong>of value<\/strong>\u00a0with a potential customer in exchange for their contact information (typically an email address), the piece of content you\u2019re giving away is called a\u00a0<strong>lead magnet<\/strong>.<\/p>\n<p>You\u2019ve probably seen hundreds (or maybe thousands) of lead magnets yourself, with the most common types of assets being:<\/p>\n<ul>\n<li>Guides<\/li>\n<li>eBooks<\/li>\n<li>Reports<\/li>\n<\/ul>\n<p>These are often (but not always) delivered as a PDF.<\/p>\n<p>While some people offer videos, courses, questionnaires, etc. as their lead magnets, we\u2019ve found time and time again that the\u00a0<strong>best\u00a0<\/strong>type of asset for our clients tend to involve <strong>written content.<\/strong><\/p>\n<p>To sum it up, a lead magnet has one very important goal\u2014to increase the number of relevant leads you receive for a specific offer.<\/p>\n<h2>Why does every firm need a lead magnet? \ud83d\udcb0<\/h2>\n<p>Short answer? You need a lead magnet to make your life easier.<\/p>\n<p>All of our <a href=\"https:\/\/klickerinc.com\/\" title=\"Home\">digital marketing<\/a> tactics revolve around funneling prospective clients down a series of paths that ultimately end with them calling or emailing you to set up a consultation.<\/p>\n<div class=\"blockquoteright\">Lead magnets bridge the gap between &#8220;visitor&#8221; and &#8220;lead.&#8221;<\/div>\n<p>Lead magnets are absolutely indispensable to win over people who aren\u2019t\u00a0<em>quite\u00a0<\/em>ready to schedule a consultation with you. These assets bridge the gap between\u00a0<strong>interested visitors<\/strong>\u00a0and\u00a0<strong>leads<\/strong>\u2014hence the term \u201clead magnet.\u201d<\/p>\n<p>Lead magnets are going to insert prospects into our lead nurturing track where they\u2019ll typically receive regular emails at set intervals after they\u2019ve downloaded or viewed the original asset.<\/p>\n<p>The goal of these automated messages is to bring people who are still in the middle of the buying process back to YOUR firm once it\u2019s time to make a decision.<\/p>\n<h2>Why lead magnets get &#8220;free&#8221; leads \ud83d\udce7<\/h2>\n<p>Although you don\u2019t earn a dime when a prospect signs up for your mailing list or downloads your lead magnet, this is still an extremely valuable transaction.<\/p>\n<p><strong>People are jaded. <\/strong>Parting ways with precious, private contact information is a big step towards trusting your business.<\/p>\n<div class=\"blockquoteleft\">Giving away contact information is an invitation to future marketing attempts.<\/div>\n<p>Getting that email address tells you a lot about that person\u2014they\u2019re interested in your offer, and they\u2019re possibly open to future marketing attempts.<\/p>\n<p>But the thing is, nobody is going to hand over their email address or name if the thing you\u2019re offering them isn\u2019t\u00a0<strong>worth\u00a0<\/strong>something.<\/p>\n<p>Klicker excels at building powerful lead-winning assets for our clients. Our lead magnets are packed full of info and advice that your clients are <strong>dying to read.<\/strong><\/p>\n<p>Your potential clients are going to be filled with questions (and possibly doubts) that you can\u2019t answer fully. Until you\u2019ve got someone in the door and you\u2019re able to talk with them face to face, that is.<\/p>\n<p>Lead magnets and other forms of online content help to <strong>destroy those sales objections<\/strong> and move people further along in the buying process.<\/p>\n<h2>What goes into a successful legal lead magnet? \ud83c\udfc6<\/h2>\n<p>Some people have a hard time coming up with the topic and content of their lead magnets. Coming up with a successful lead magnet for law firms isn&#8217;t as hard as you think&#8212;here&#8217;s how we do it:<\/p>\n<ul>\n<li><strong>Pick the right target:<\/strong>\u00a0after chatting with you extensively and discovering who your customers\u00a0<em>really\u00a0<\/em>are, we\u2019ll build out a list of ideal buyer personas that we\u2019ll use for all future marketing efforts.<\/li>\n<li><strong>Choose your value proposition:<\/strong>\u00a0what does your buyer persona need? For many law firms, clients feel overwhelmed by the thought of hiring a\u00a0lawyer. Depending on your niche, your lead magnet might address those concerns and explain the first steps of the legal process to potential clients.<\/li>\n<li><strong>Name your lead magnet:<\/strong>\u00a0naming your lead magnet is easy, and we do it using the same principles we might use to name your already-stellar <a href=\"https:\/\/klickerinc.com\/content-development\/\">blog posts<\/a>.<\/li>\n<li><strong>Choose the type of asset you want to deliver:<\/strong> for a majority of clients, the tried-and-true eBook or guide will suffice. There\u2019s no need to overly complicate things, and our goal is for prospects to receive whatever we promised them <strong>ASAP<\/strong>.<\/li>\n<\/ul>\n<p>Once we\u2019ve fleshed out your site with <a href=\"https:\/\/klickerinc.com\/brand-development\/\">powerful messaging<\/a> and learned all about your firm, it\u2019s easy to entice powerful offers hooked to potent lead magnets for the demographics who matter most to your business.<\/p>\n<h2>Land more leads with Klicker \ud83d\udcc8<\/h2>\n<p>Building a powerful lead capture asset is one of the first steps towards online marketing dominance, and one of the most important goals we\u2019ll accomplish for your firm.<\/p>\n<p><strong>Klicker&#8217;s lead magnets are designed to be punchier, more persuasive and more effective than anyone else\u2019s. <\/strong><\/p>\n<p>When you\u2019re looking to guide prospects down the path to becoming new clients\u2014fully automated and totally hands-free\u2014get in touch with us ASAP and <a href=\"https:\/\/klickerinc.com\/contact\/\">let\u2019s chat<\/a> about how we&#8217;ll help you land more leads online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u23f3 Cliff Notes Lead magnets are an exchange of a prospect&#8217;s contact info for something&#8230;<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-4959","post","type-post","status-publish","format-standard","hentry","category-lead-loop"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts\/4959"}],"collection":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/comments?post=4959"}],"version-history":[{"count":0,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts\/4959\/revisions"}],"wp:attachment":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/media?parent=4959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/categories?post=4959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/tags?post=4959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}