{"id":4957,"date":"2022-09-02T02:40:15","date_gmt":"2022-09-02T02:40:15","guid":{"rendered":"http:\/\/klickerdev.com\/klicker\/?p=4957"},"modified":"2022-09-02T02:40:15","modified_gmt":"2022-09-02T02:40:15","slug":"why-content-marketing-is-crucial-for-generating-legal-leads","status":"publish","type":"post","link":"https:\/\/klickerdev.com\/klicker2024\/why-content-marketing-is-crucial-for-generating-legal-leads\/","title":{"rendered":"Why content marketing is crucial for generating legal leads"},"content":{"rendered":"<div class=\"cliffnotes\">\n<h5>\u23f3 Cliff Notes<\/h5>\n<p><a href=\"https:\/\/klickerinc.com\/expertise\/law-firms\/\" title=\"Law Firms\">Great content is essential for any law firm<\/a><\/p>\n<p>Content must support your marketing goals to be effective<\/p>\n<p class=\"pb-0\">Klicker master plans all content to get you relevant traffic and leads<\/p>\n<\/div>\n<p><strong>Done right, content marketing will drive real leads to your business.<\/strong><\/p>\n<p>&#8220;Content&#8221; is anything you write to communicate with potential clients, like blog posts, sales emails, social media posts, landing pages, videos, infographics, and more.<\/p>\n<p>But is content really still king? We&#8217;d argue yes, especially for law firms.<\/p>\n<p>Here&#8217;s how we do it.<\/p>\n<h2>Do lawyers really need content marketing? \u270f\ufe0f<\/h2>\n<p>Yes.<\/p>\n<p>But first of all, what exactly do we mean by &#8220;<a href=\"https:\/\/klickerinc.com\/content-development\/\">content marketing<\/a>?&#8221;<\/p>\n<p>Any time you use any kind of content to achieve your <a href=\"https:\/\/klickerinc.com\/expertise\/law-firms\/\" title=\"Law Firms\">law firm&#8217;s marketing goals<\/a>, that&#8217;s content marketing. Powerful content is one of your greatest weapons to:<\/p>\n<ul>\n<li>Create search visibility<\/li>\n<li>Win new clients<\/li>\n<li>Keep old clients<\/li>\n<li>Get a different type of client<\/li>\n<li>Build your firm&#8217;s authority<\/li>\n<\/ul>\n<p>The list goes on and on. And when you take a look at what&#8217;s really happening underneath the hood of any marketing campaign, you&#8217;ll see that <strong>content<\/strong> is doing a lot of the heavy lifting. For example&#8230;<\/p>\n<p><a href=\"https:\/\/klickerinc.com\/paid-search\/\">PPC campaigns<\/a>? They drive visitors to a landing page.<\/p>\n<p><a href=\"https:\/\/klickerinc.com\/organic-search\/\">Organic search results<\/a>? Google is serving visitors your pages and blog posts.<\/p>\n<p>Email drip campaigns? All content.<\/p>\n<p>Your marketing goals probably include securing traffic and leads, and we&#8217;re sending that traffic to content. Customers consume your content and become leads. Basically, content is part of the bridge between a <strong>visitor<\/strong> and a <strong>lead<\/strong>.<\/p>\n<h2>Content, the ace up your sleeve for attracting traffic \ud83d\udea6<\/h2>\n<p>Google loves great content. If your site has great content, Google is going to love you, too.<\/p>\n<blockquote><p>It&#8217;s estimated that Google&#8217;s methodology for ranking websites is more than <strong>50%<\/strong> based on content!<\/p><\/blockquote>\n<p>In the Wild West days of digital marketing, you didn&#8217;t have to try too hard with content. Simply having content was enough.<\/p>\n<p>But those days are long gone. Nowadays, your content is part of a team that includes sound SEO and exceptional <a href=\"https:\/\/klickerinc.com\/website-development\/\">web design<\/a>. Only firms nailing every piece of the marketing puzzle are achieving their <strong>full potential<\/strong> online.<\/p>\n<p><a href=\"https:\/\/klickerinc.com\/content-development\/\">Charismatic content<\/a> gets you more love from Google. Better rankings = more visitors = more leads = more cases.<\/p>\n<p>The more relevant pages and blog posts you build, the more opportunities you have to rank for the keywords that matter to your clients.<\/p>\n<p>You can start to see how this &#8220;snowball effect&#8221; can impact your site.<\/p>\n<p>That&#8217;s because Google also measures user engagement as part of its ranking algorithm. Essentially:<\/p>\n<ul>\n<li>We build your site to target car accident victims in Iowa<\/li>\n<li>Because your content is relevant, people spend longer on your site and fill out a form to contact you<\/li>\n<li>Google ranks your site even higher<\/li>\n<li>More people visit your site<\/li>\n<li>Profit<\/li>\n<\/ul>\n<p>Part of our SEO strategy includes building relevant landing pages to target <strong>specific demographics.<\/strong> For example, you might be interested in motorcycle accident cases in specific Atlanta suburbs, but you&#8217;d like to target slip and fall injuries throughout all of Georgia.<\/p>\n<p>To see this concept in action, check out the post you&#8217;re reading right now. It&#8217;s designed to convert ambitious law firms into our best marketing clients.<\/p>\n<h2>Content directly impacts leads \ud83e\uddf2<\/h2>\n<p>94% of people who fill out forms on websites say that\u00a0<strong>quality content<\/strong> was a part of their decision.<\/p>\n<p>Convincing someone to hand over the personal details through a form, or getting them to call you directly from your site takes an incredible amount of persuasion.<\/p>\n<blockquote><p>&#8220;Every word, paragraph and page must support your marketing goals. Whether you&#8217;re building authority or capturing leads, we build content with a purpose.&#8221;<\/p>\n<p>Nick Bandy<br \/>\nContent Director @ Klicker<\/p><\/blockquote>\n<p>Since you can&#8217;t personally greet everyone who lands on your site, you must rely on your content to guide visitors through the early stages of your sales process.<\/p>\n<p>Because the majority of potential clients will only contact ONE attorney, your content has to accomplish several goals in a short amount of time:<\/p>\n<ul>\n<li>Communicate authority<\/li>\n<li>Build trust<\/li>\n<li>Eliminate doubt<\/li>\n<li>Promise value<\/li>\n<\/ul>\n<p>At the end of the day, your content has to make it <strong>effortless<\/strong> for people to pick you. We do legal content marketing in a way that sets your firm apart from dozens of competitors, making you the clear and obvious choice in a sea of options.<\/p>\n<h2>Klicker gives you charismatic content \u2764\ufe0f<\/h2>\n<p>One of the reasons we&#8217;re so good at law firm marketing is because build content around your marketing goals, not vice versa.<\/p>\n<p>Too many people think to themselves&#8230;<\/p>\n<p><em>Well, I&#8217;m going to need a home page. An about page. Maybe 5 blog posts&#8230;<\/em><\/p>\n<p>That&#8217;s putting the cart before the horse. We don&#8217;t start creating content until we&#8217;ve created a complete, actionable marketing plan for your firm.<\/p>\n<blockquote><p>&#8220;Hired Klicker with the goal of getting 50% more cases per year&#8230;had no idea we\u2019d be looking at more than double the cases in less than 9 months. Digital marketing has become a huge competitive advantage for us.&#8221;<\/p>\n<p>Bryan B.<br \/>\nFounder @ Blackwell Ruiz Law Firm<\/p><\/blockquote>\n<p>If your goal is to double overall leads and triple your number of medical malpractice cases, we build pages to achieve those goals.<\/p>\n<p>Our team has produced hundreds of pieces for just about every legal niche under the sun. Let us take the burden of planning and writing powerful content off your shoulders\u2014<strong>we\u2019ll take care of the leads while you keep doing what you do best.<\/strong><\/p>\n<p><a href=\"https:\/\/klickerinc.com\/contact\/\">Get in touch with us<\/a> right now and let&#8217;s figure out the best way to get you more traffic and leads online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u23f3 Cliff Notes Great content is essential for any law firm Content must support your&#8230;<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[],"class_list":["post-4957","post","type-post","status-publish","format-standard","hentry","category-foundations"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts\/4957"}],"collection":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/comments?post=4957"}],"version-history":[{"count":0,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts\/4957\/revisions"}],"wp:attachment":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/media?parent=4957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/categories?post=4957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/tags?post=4957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}