{"id":4954,"date":"2022-09-01T04:40:25","date_gmt":"2022-09-01T04:40:25","guid":{"rendered":"http:\/\/klickerdev.com\/klicker\/?p=4954"},"modified":"2022-09-01T04:40:25","modified_gmt":"2022-09-01T04:40:25","slug":"7-facts-every-attorney-needs-to-know-about-online-marketing","status":"publish","type":"post","link":"https:\/\/klickerdev.com\/klicker2024\/7-facts-every-attorney-needs-to-know-about-online-marketing\/","title":{"rendered":"7 facts every attorney needs to know about online marketing"},"content":{"rendered":"<div class=\"cliffnotes\">\n<h5>\u231b Cliff Notes<\/h5>\n<p>74% of legal clients only contact ONE lawyer<\/p>\n<p>71% of legal clients prefer working with local attorneys<\/p>\n<p class=\"pb-0\">Most legal sites underperform (<a href=\"#most-legal-sites-underperform\">but there&#8217;s good news<\/a>)<\/p>\n<\/div>\n<p><strong>When it comes to marketing your law firm, digital is the way to go.<\/strong><\/p>\n<p>Trends and statistics clearly show that businesses who refuse to adopt an online presence lag behind their competitors.<\/p>\n<p>This is especially true considering potential clients now turn to the internet as their <strong>primary\u00a0<\/strong>method of searching for legal solutions.<\/p>\n<p>But don\u2019t take our word for it\u2014check out these seven eye-opening stats that make our legal clients breathe a sigh of relief for letting us handle their digital marketing.<\/p>\n<h2>1. 87% of people who contact an attorney <em>hire\u00a0<\/em>an attorney, with 74% only contacting ONE lawyer. \ud83d\udcde<\/h2>\n<p>We all know that first impressions matter <strong>a lot<\/strong>, and this stat proves it.<\/p>\n<p>When people call your firm, they\u2019re usually not just looking for information\u2014they need help, and they need it ASAP.<\/p>\n<p>That means your calls and online form fills are being done by folks who\u2019ve already done the research and <em>mostly\u00a0<\/em>made up their minds.<\/p>\n<p>That also means the biggest area where we can improve your business is with that first impression.<\/p>\n<p>Klicker excels at creating a welcoming, world-class experience for potential clients through a combination of:<\/p>\n<ul>\n<li>Incredible UI<\/li>\n<li>Stellar content<\/li>\n<li><a href=\"https:\/\/klickerinc.com\/website-development\/\">Top-notch design<\/a><\/li>\n<\/ul>\n<p>We make firms gush confidence, professionalism and knowledge by becoming a <a href=\"https:\/\/klickerinc.com\/brand-development\/\">better brand<\/a>.<\/p>\n<p>If your prospects are only contacting one lawyer, we&#8217;ll make sure that one lawyer is you.<\/p>\n<h2>2. 96% of people looking for legal advice do so using a search engine. \ud83d\udd0e<\/h2>\n<p>96% seems unbelievable at first, but it\u2019s easy to see why\u2014search engines serve up exactly what your prospects are looking for. The question is:<\/p>\n<p><em>Is it your firm or your competitor that\u2019s showing up first?<\/em><\/p>\n<p>A huge part of our strategy involves planning and executing a combination of <a href=\"https:\/\/klickerinc.com\/organic-search\/\">organic<\/a>, <a href=\"https:\/\/klickerinc.com\/local-search\/\">local<\/a>, and <a href=\"https:\/\/klickerinc.com\/paid-search\/\">paid<\/a> search techniques to boost your firm\u2019s visibility and make sure you\u2019re the first choice when people are looking for help.<\/p>\n<h2>3. 33% of legal clients begin their search for a law firm using online resources. \ud83d\udcbb<\/h2>\n<p>Stepping away from search engines for a second, let&#8217;s talk about specific online resources like:<\/p>\n<ul>\n<li>Blog posts<\/li>\n<li>eBooks<\/li>\n<li>Infographics<\/li>\n<li>Videos<\/li>\n<\/ul>\n<p>Legal sites lacking legitimate content look both barren and unprofessional. Worse still, ignoring content means ignoring roughly a third of your potential clients.<\/p>\n<p>Providing <a href=\"https:\/\/klickerinc.com\/content-development\/\">excellent content<\/a> is effective on multiple fronts. Sure, it boosts your credibility as an attorney&#8211;but content is also your opportunity to eliminate sales resistance and draw prospects deeper into your sales funnel.<\/p>\n<h2>4. 71% of people who hire a lawyer think it\u2019s important to hire local. \ud83d\udccd<\/h2>\n<p>Local search is becoming more and more important for certain businesses, especially law firms.<\/p>\n<div class=\"blockquoteleft\">\n<p>&#8220;Local search dominance means more, better customers. Every local law firm needs to take Google Maps seriously.&#8221;<\/p>\n<p>Dan Ogden<br \/>\nLocal Director @ Klicker<\/p>\n<\/div>\n<p>People usually don\u2019t just search for a specific kind of lawyer\u2014they search for a specific kind of lawyer in a specific <em>location<\/em>.<\/p>\n<p>As Google Maps and <a title=\"How we pin our clients to the top of Google Maps\" href=\"https:\/\/klickerinc.com\/local-search\/\" target=\"_blank\" rel=\"noopener\">local search<\/a> capabilities evolve, consumers have it easier than ever when it comes to finding nearby attorneys.<\/p>\n<p>That also means it\u2019s\u00a0<strong>more important than ever<\/strong> to make sure your firm is the one showing up for those local searches, pinned to the top of the map results.<\/p>\n<p>That\u2019s why one of Klicker&#8217;s biggest areas of attack is <em>local search<\/em>, and why our clients tend to do so well online against other local law firms.<\/p>\n<h2>5. 31% of all law firm traffic online comes from mobile devices. \ud83d\udcf1<\/h2>\n<p>The legal industry as a whole lags behind most other niches in terms of responsive web design and user-friendliness. That\u2019s a big deal for a variety of reasons:<\/p>\n<ul>\n<li><strong>Google penalties:<\/strong> Sites that aren\u2019t optimized for viewing on all devices can get punished pretty hard by Google, sometimes finding it impossible to rank for their search terms (despite otherwise solid SEO tactics).<\/li>\n<li><strong>Brand image:<\/strong> When your site doesn\u2019t look great on phones and tablets, you\u2019re basically giving 31% (or more) of your potential clients a bad first impression of your law firm.<\/li>\n<li><strong>Disrupting your sales funnel: <\/strong>Up to 74% of people who begin their search for a law firm\u00a0online\u00a0wind up\u00a0<em>calling\u00a0<\/em>the firm in the end.<\/li>\n<\/ul>\n<p>Mobile devices make this transition virtually seamless, letting users dial your number with one tap of the finger. Sites that aren\u2019t optimized for mobile viewing could be costing you a huge chunk of potential cases!<\/p>\n<p>Your site MUST look fantastic on all devices or your business isn\u2019t going to be running at full capacity. That&#8217;s especially true considering the proportion of mobile users vs desktop users skews further towards mobile users every year.<\/p>\n<h2>6. 74% of consumers visit your site to take action. \ud83d\udca1<\/h2>\n<p>For most firms, your online visitors are looking for something, and they want to <em>do<\/em> something.<\/p>\n<p>Whether they\u2019re looking for your phone number, live chat, or a form to contact you online, <strong>your visitors tend to be in the later stages of the buying process.<\/strong><\/p>\n<p>It\u2019s our job to make it easy for them to call, chat, fill out that form, and do whatever it takes to get you the lead.<\/p>\n<h2 id=\"most-legal-sites-underperform\">7. Most legal sites underperform. \ud83e\udd14<\/h2>\n<p>We don\u2019t have exact numbers, but we\u2019d say that close to 90% of law firm websites that are active <strong>right now<\/strong>\u00a0are failing to bring in the number of leads and new cases that they should be.<\/p>\n<p>Over the years, we\u2019ve worked with loads of legal clients to revive lagging sites, jump up the search results, blaze new trails, reimagine brands, and a whole lot more.<\/p>\n<blockquote><p>Hired Klicker with the goal of getting 50% more cases per year\u2026had no idea we\u2019d be looking at more than double the cases in less than 9 months. Digital marketing has become a huge competitive advantage for us.<\/p>\n<p>Bryan B.<br \/>\nFounder @ Blackwell Ruiz Law Firm<\/p><\/blockquote>\n<p>It\u2019s one thing to analyze data and say what\u00a0<em>should\u00a0<\/em>be done, but executing is something else entirely. Klicker stands head and shoulders above our competitors because we focus on <strong>doing<\/strong>.<\/p>\n<p>And perhaps the most interesting stat of all is that\u00a0<strong>100%<\/strong> of our clients have seen increased leads because of our marketing efforts.<\/p>\n<p>Interested in getting<a href=\"https:\/\/klickerinc.com\/expertise\/law-firms\/\" title=\"Law Firms\"> more traffic and leads for your law firm<\/a>? <a href=\"https:\/\/klickerinc.com\/contact\/\">Contact us right now<\/a> and let us tell you exactly how we&#8217;ll make you win online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u231b Cliff Notes 74% of legal clients only contact ONE lawyer 71% of legal clients&#8230;<\/p>\n","protected":false},"author":33,"featured_media":4838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[],"class_list":["post-4954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts\/4954"}],"collection":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/comments?post=4954"}],"version-history":[{"count":0,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/posts\/4954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/media?parent=4954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/categories?post=4954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klickerdev.com\/klicker2024\/wp-json\/wp\/v2\/tags?post=4954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}