{"id":2124,"date":"2023-01-24T16:55:27","date_gmt":"2023-01-24T16:55:27","guid":{"rendered":"https:\/\/www.enshored.com\/?p=2124"},"modified":"2023-01-24T16:55:27","modified_gmt":"2023-01-24T16:55:27","slug":"cooking-up-a-storm-in-start-up-city","status":"publish","type":"post","link":"https:\/\/klickerdev.com\/enshored\/cooking-up-a-storm-in-start-up-city\/","title":{"rendered":"<strong>Cooking up a storm in start-up city<\/strong>"},"content":{"rendered":"\n<p><em><strong>Six months after Enshored established a European HQ in Lisbon, Ana Timoteo explains how the city\u2019s entrepreneurial spirit is a perfect match for their ambitious growth strategies<\/strong><\/em><\/p>\n\n\n\n<p>\u201cI\u2019ve never done anything but dream,\u201d said Lisbon\u2019s most famous poet Fernando Pessoa. And in the Portuguese capital\u2019s bars, streets, and vibrant neighborhoods , the power of dreams continues to fire up what\u2019s fast becoming Europe\u2019s start-up capital.&nbsp;<\/p>\n\n\n\n<p>The fact that investment in the start-up scene in Lisbon has grown by 30 percent&nbsp; every year since 2016 \u2013 twice the average of the rest of Europe \u2013 is a measure of its success. That it\u2019s becoming the number one city for digital nomads, offers a great lifestyle and has a high level of multi-lingual talent are key reasons behind this.&nbsp;<\/p>\n\n\n\n<p>But arguably the biggest reason, explains Enshored\u2019s Portugal manager Ana Timoteo, is the city\u2019s forward-thinking attitude and enthusiasm towards innovation.<\/p>\n\n\n\n<p>\u201cWhen I look at a younger generation of people here in their 20\u2019s, most of them don\u2019t want to work for big companies,\u201d she says. \u201cThey want to create their own company\u2026and people have a natural predisposition to create something from scratch. Some of them are thinking of selling it in a few years for millions and others have a \u2018small is beautiful\u2019 mentality. I can see this mentality in young people and it\u2019s very different to the one that existed in my generation.\u201d<\/p>\n\n\n\n<p>This mindset was certainly a powerful pull factor when Enshored chose to establish its European headquarters in Lisbon. As a fertile ground for tech entrepreneurs, Lisbon is well placed to not only support Enshored\u2019s ambitious growth plans but also match its\u00a0 culture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-partner-that-understands-your-culture\"><strong>A partner that understands your culture<\/strong><\/h2>\n\n\n\n<p>\u201cWe think of ourselves as a start-up too,\u201d explains Timoteo, \u201cand Lisbon is very vibrant. There are lots of entrepreneurs and we are all focussed on creating the conditions to succeed.\u201d<\/p>\n\n\n\n<p>Enshored takes pride in the nurturing role it plays in providing outsourcing for disruptive start-ups and Timoteo stresses that they are always on the lookout for future unicorns.&nbsp;<\/p>\n\n\n\n<p>Providing customer service, back office support and content moderation are the key functions they offer to enable businesses to scale up quickly. But for an outsourcing partner to really help start-ups take off, argues Timoteo, they need to be well attuned to the needs of entrepreneurs.<\/p>\n\n\n\n<p>\u201cWe want to nurture start-ups from an early stage whereas other companies wait until they\u2019re more mature,\u201d she says. \u201cThat\u2019s why we recruit people who really like this environment \u2013 not everyone has the right character to thrive in this space because it changes fast. Flexibility is key here. Sometimes you have five people and then you need 200 people because it\u2019s growing a lot. This is where we can help.\u201d<\/p>\n\n\n\n<p>Enshored\u2019s track record of working with the likes of Paddle, Grubhub and TravelNest, along with the healthy pipeline of start-up talent in Lisbon, suggests their services will very much be in demand.&nbsp;<\/p>\n\n\n\n<p>Start-ups in the Portuguese capital are said to be worth \u20ac2.1billion and because of its developed infrastructure, low rental prices and world class talent, we can expect to see more unicorns such as Talkdesk and OutSystems emerge from Lisbon\u2019s ecosystem.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gen Z changing the face of entrepreneurship<\/strong><\/h2>\n\n\n\n<p>A new generation is empowering them too. With research showing that Gen Z could be the most entrepreneurial generation ever, Timoteo acknowledges that they feel at the heart of something special.&nbsp;<\/p>\n\n\n\n<p>\u201cThe start-up mentality of growing something that makes sense is very strong among young people here,\u201d she says. \u201cIt\u2019s becoming more difficult to attract young people to big companies nowadays \u2013 even though they pay more \u2013 because young people don\u2019t feel at home with the culture there. They don\u2019t feel they are part of something.\u201d<\/p>\n\n\n\n<p>It\u2019s this sense of being part of something important that Timoteo says will help guide their journey into the European start-up market.<\/p>\n\n\n\n<p>\u201cWe need to understand their mentality and be a good partner so that our people grow and their people grow,\u201d she says. \u201cWe are ultimately co-creators.\u201d<\/p>\n\n\n\n<p>And as they support their first Portuguese clients through the early stages of growth, Timoteo&nbsp; readily admits to sharing the same sense of excitement as the founders behind the start-ups.<\/p>\n\n\n\n<p>\u201cI want to be part of this growth journey ,\u201d she says. \u201cIt feels incredible to see how far a company can go when supported.&nbsp; . We want to be good partners and help companies grow. That\u2019s what inspires us.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Six months after Enshored established a European HQ in Lisbon, Ana Timoteo explains how the&#8230;<\/p>\n","protected":false},"author":31,"featured_media":1811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/klickerdev.com\/enshored\/wp-json\/wp\/v2\/posts\/2124"}],"collection":[{"href":"https:\/\/klickerdev.com\/enshored\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klickerdev.com\/enshored\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/enshored\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/enshored\/wp-json\/wp\/v2\/comments?post=2124"}],"version-history":[{"count":0,"href":"https:\/\/klickerdev.com\/enshored\/wp-json\/wp\/v2\/posts\/2124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klickerdev.com\/enshored\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/klickerdev.com\/enshored\/wp-json\/wp\/v2\/media?parent=2124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klickerdev.com\/enshored\/wp-json\/wp\/v2\/categories?post=2124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klickerdev.com\/enshored\/wp-json\/wp\/v2\/tags?post=2124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}